Overview
A three-year-plus engagement producing over 100 videos for one of the world's most respected learning and development companies. Clean instructional content, complex animated explainers, and high-engagement marketing films, all for an organisation that trains leaders and sales teams across the globe.
Client:
Wilson Learning Worldwide
Year:
2022 - Present
Product or Service:
Motion Graphics, Video Editing, Marketing Videos
Industry
Learning and Development / Corporate Training / Education
Deliverables
100+ Videos across Training, Explainer, and Marketing formats
Wilson Learning is a globally recognised name in leadership and sales development. Their programmes run across industries and geographies, and their content needs to work hard: simplifying complex behavioural frameworks, communicating the value of learning investment to senior decision-makers, and engaging participants who have seen every kind of corporate training content before.
The brief was not one project. It was an ongoing relationship spanning years and more than a hundred individual videos. Each one had its own objective, audience, and tone. The work required not just executional skill but a genuine understanding of how the L&D industry thinks, communicates, and sells.
The Solution
The engagement began with getting under the surface of how Wilson Learning operates. Learning and development is a specific world with its own language around performance outcomes, behavioural change, and training ROI. Understanding that context made every video more purposeful.
The output ranged across a wide spectrum. At one end: clean, minimal motion graphics built for instructional clarity, the kind of video that guides a learner through a framework without getting in the way of the content. At the other: high-production marketing videos designed to stop a senior buyer mid-scroll and communicate Wilson Learning's value proposition with energy and conviction. In between, a full range of explainer, product, and campaign content that served different moments in the learning journey.
Over three years, the process became genuinely collaborative. Working closely with Wilson Learning's team meant understanding their standards, their brand, and their expectations deeply enough to deliver consistently at volume without sacrificing quality.
What was built
100+ videos produced across three years. Motion graphics ranging from minimal and instructional to complex and animated. Marketing videos built for engagement and conversion. Consistent delivery across a high-volume, long-term creative engagement with a global L&D brand.
Result
A body of work that contributed to how one of the world's leading training companies communicates its programmes internally and externally. The engagement was also a masterclass in the L&D industry itself, how organisations think about human performance, and how design and motion can make complex ideas land with the people who need to act on them.
