Overview
A large format backdrop designed for PepsiCo's Tech Expo 2023, presenting a landmark engineering achievement: the world's first String Bag Auto Case Packer manufactured in India, built for PepsiCo's supply chain and recognised with a Chairman's Circle of Champions award.
Client:
PepsiCo
Product or Service:
Event Backdrop Design
Industry
FMCG / Manufacturing / Supply Chain
Deliverables
Large Format Event Display Backdrop
The plant manager at PepsiCo needed a backdrop that could present a complex engineering and supply chain innovation to a global audience at one of the company's most prestigious internal showcases. The numbers behind the project were extraordinary: a 56% cost reduction versus off-the-shelf alternatives, a 50% smaller physical footprint, an IRR turnaround from negative to positive 13%, over 1000 headcount avoidances across India, and a rollout of 130 machines planned between 2023 and 2027.
The challenge was to take that density of data and make it land instantly on a large display screen in a busy expo environment, where someone walking past has seconds to understand why this matters. Complex supply chain engineering does not explain itself. The design had to do that work.
The Solution
The backdrop was designed as a bold, modular infographic layout using a vibrant colour-blocked grid system. Each panel carried a single key message: manufactured in India, first ever auto case packer for string bags in PepsiCo, compact footprint, ultra low cost solution, impact at scale, technology rollout. The colour palette was energetic and distinct, making each data point visually independent while the grid kept the overall composition coherent at a glance.
Typography hierarchy was built to serve a two-second scan: the headline numbers, 56%, 50%, +1000, +130 machines, were sized to read from across the hall. Supporting context filled in beneath without competing. The Chairman's Circle of Champions and Tech Expo 2023 branding were integrated cleanly into the header without dominating the innovation story being told.
The result was a display that communicated a genuinely world-first engineering achievement in the time it takes someone to walk past a stand.
What was built
Large format event backdrop designed for PepsiCo Tech Expo 2023. Modular infographic grid layout communicating product credentials, cost impact, headcount avoidance, and rollout scale. Designed for high-visibility display in a busy expo environment.
Result
A backdrop that held its own on an international stage and helped a Made in India engineering innovation get the recognition it deserved. The project won PepsiCo's Chairman's Circle of Champions award, and the display communicated exactly why in the seconds it had to make an impression.
