Overview
Campaign banners for Oddy's food wrapping range: Uniwraps, Ecobake, and Baking and Cooking Paper. Each banner built to lead with the product's health story and convert at a glance.
Client:
Oddy
Product or Service:
Campaign Banner Design
Industry
FMCG / Food Products
Deliverables
Ecommerce Banners, Digital Campaign Assets
Oddy's Uniwraps range had a genuinely strong product proposition. No aluminium, no plastic, 100% organic food wrapping paper. Grease-locking, microwave safe, ISO certified, endorsed by Master Chef Ajay Chopra. The challenge was getting all of that across in a banner format where a viewer decides in under two seconds whether to keep reading. Product features and credibility signals needed to land immediately, not after three lines of copy.
The Solution
The design system was built around contrast, both visual and conceptual. Split-screen layouts divided each banner into two distinct halves: product on one side, key claim on the other. This gave every banner an immediate focal structure and let the messaging breathe rather than pile up.
Typography did the heavy lifting. Bold weight differentials between the "NO" and "100%" callouts and the surrounding text created a scanning pattern that worked even at small display sizes. Colour choices were kept direct: warm kraft tones for the eco range, yellow and black for Uniwraps' health credentials, pink and black for the baking paper line. Each product got its own visual personality within a consistent format.
The chef endorsement and certification badges were placed to add credibility without cluttering the composition.
What was built
Campaign banner set across three product lines: Oddy Ecobake, Oddy Uniwraps Food Wrapping Paper, and Oddy Uniwraps Baking and Cooking Paper. Split-screen layouts designed for eCommerce and digital display. Typography-led messaging system built to communicate product benefits and health credentials fast.
Result
Banners that work as hard as the products they sell. In a category where most packaging and advertising looks the same, the split-screen format and direct claim typography gave Oddy's food range a distinct visual voice that matched the seriousness of what the products actually offer.
